Marcus builds the pipeline, writes the sequences, and preps the calls. Brandon Frankel and Adam Wall approve the work before it reaches a prospect.
You built the product. Now someone has to sell it, and that someone is you, and you have never done it. The first instinct is to buy a tool, load a list, and send five hundred emails. That is how founders burn a domain in week two.
Marcus handles the sales function on your Marskel team. It builds a prospect list scored on real buying signals rather than firmographics alone. It writes sequences that read like a person wrote them, in your voice, at a volume your domains survive. It preps you before calls with what the account has publicly said, who else in the org matters, and what the likely objection is. It builds the pipeline review so you know which deals are real.
Every sequence and every list goes through Brandon Frankel or Adam Wall first. Brandon on go-to-market strategy, Adam on RevOps and pipeline mechanics. They catch the things that lose deals quietly: a subject line that reads as automated, a segment that was never going to buy, a follow-up cadence that trains people to ignore you. Sales defaults to Yellow autonomy, and you can move individual sequences to Green once you trust the pattern.